Category
SEO & Digital Marketing
9 articles on SEO & Digital Marketing.
Small team, big output: why AI needs tighter processes, not fewer people
Anthropic's own data shows AI multiplies output but makes human judgement the bottleneck. Here's how small businesses can apply the same simple guardrails.
How to Make Your Business the Answer Google's AI Recommends
Google's AI answers now favour official sources. Here is a five-step checklist to make your local business the site Google cites, with a free example.
ChatGPT Traffic Now Shows as Direct in GA4: What It Means for Marketers
Since GPT-6, ChatGPT clicks appear to arrive with no referrer or UTM tag, so GA4 files them as direct. What changed, why it matters, and what to check.
How to Track Your Visibility in AI Overviews and AI Search
Google and Bing now report on AI search visibility. Here is what the new reports show, what they miss, and how we build them into UK small business SEO.
Rank Trackers Are Getting Bad Data From Google
Google is feeding some SEO tools wrong ranking data. Here's why Search Console alone isn't the answer either, and how I'm changing client reports.
Why I've switched off Google's automatic text overlays on every client account
Google Ads now adds AI text overlays to Demand Gen videos by default. Here's why I've switched it off for every client, and how to do the same.
What Is AI Search and Does Your Derby Business Show Up?
AI tools like ChatGPT and Perplexity crawl the web separately from Google. Here's what decides whether your Derby business shows up in their answers.
Why We Don't Lock Clients Into 12-Month Marketing Contracts
No 12-month lock-in. Hempsall Digital offers flexible, month-to-month marketing contracts across Derby, Staffordshire and the West Midlands. Here's why.
How to Choose a Digital Marketing Agency in Derby: A 2026 Checklist
A checklist for Derby businesses vetting a digital marketing agency in 2026: pricing, GA4 reporting, AI search readiness, and the right questions to ask.