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Before you dial
- It is not an interruption. You are telling them something true and useful about their own business that they probably do not know.
- Use the script, do not improvise. That is what it is there for.
- The first call of the day is always the worst. It gets easier from the second one.
- Dial as soon as you have decided to. Do not sit with the nerves, they peak right before, not during.
- Judge the day by calls made, not by who said yes. You cannot control the answer, only whether you made the call.
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